[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/edisoninst.com\/look-where-edison-graduate-liza-rowan-is-taking-her-business-and-nutrition-knowledge\/#BlogPosting","mainEntityOfPage":"https:\/\/edisoninst.com\/look-where-edison-graduate-liza-rowan-is-taking-her-business-and-nutrition-knowledge\/","headline":"Look where Edison graduate Liza Rowan is taking her business and nutrition knowledge!!","name":"Look where Edison graduate Liza Rowan is taking her business and nutrition knowledge!!","description":"[vc_row type=\u201cin_container\u201d full_screen_row_position=\u201cmiddle\u201d column_margin=\u201cdefault\u201d column_direction=\u201cdefault\u201d column_direction_tablet=\u201cdefault\u201d column_direction_phone=\u201cdefault\u201d scene_position=\u201ccenter\u201d text_color=\u201cdark\u201d text_align=\u201cleft\u201d row_border_radius=\u201cnone\u201d row_border_radius_applies=\u201cbg\u201d overflow=\u201cvisible\u201d overlay_strength=\u201c0.3\u201d gradient_direction=\u201cleft_to_right\u201d shape_divider_position=\u201cbottom\u201d bg_image_animation=\u201cnone\u201d][vc_column column_padding=\u201cno-extra-padding\u201d column_padding_tablet=\u201cinherit\u201d column_padding_phone=\u201cinherit\u201d column_padding_position=\u201call\u201d column_element_direction_desktop=\u201cdefault\u201d column_element_spacing=\u201cdefault\u201d desktop_text_alignment=\u201cdefault\u201d tablet_text_alignment=\u201cdefault\u201d phone_text_alignment=\u201cdefault\u201d background_color_opacity=\u201c1\u201d background_hover_color_opacity=\u201c1\u201d column_backdrop_filter=\u201cnone\u201d column_shadow=\u201cnone\u201d...","datePublished":"2015-02-12","dateModified":"2026-02-04","author":{"@type":"Person","@id":"https:\/\/edisoninst.com\/author\/ein_marlene\/#Person","name":"Marlene","url":"https:\/\/edisoninst.com\/author\/ein_marlene\/","identifier":4,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/669d68837c50949b8a978b90d77c2c97da62be0c9a8fee8912abb01c7e0947a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/669d68837c50949b8a978b90d77c2c97da62be0c9a8fee8912abb01c7e0947a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Edison Institute of Nutrition","logo":{"@type":"ImageObject","@id":"https:\/\/edisoninst.com\/wp-content\/uploads\/2023\/08\/Edison-Institute-of-Nutrition-logo-color.svg","url":"https:\/\/edisoninst.com\/wp-content\/uploads\/2023\/08\/Edison-Institute-of-Nutrition-logo-color.svg","width":0,"height":0}},"image":{"@type":"ImageObject","@id":"https:\/\/edisoninst.com\/wp-content\/uploads\/2015\/02\/liza-rown-teaching-in-singapore-1.jpg","url":"https:\/\/edisoninst.com\/wp-content\/uploads\/2015\/02\/liza-rown-teaching-in-singapore-1.jpg","height":630,"width":1200},"url":"https:\/\/edisoninst.com\/look-where-edison-graduate-liza-rowan-is-taking-her-business-and-nutrition-knowledge\/","about":["Articles","Holistic Nutrition"],"wordCount":1012,"articleBody":"[vc_row type=\u201cin_container\u201d full_screen_row_position=\u201cmiddle\u201d column_margin=\u201cdefault\u201d column_direction=\u201cdefault\u201d column_direction_tablet=\u201cdefault\u201d column_direction_phone=\u201cdefault\u201d scene_position=\u201ccenter\u201d text_color=\u201cdark\u201d text_align=\u201cleft\u201d row_border_radius=\u201cnone\u201d row_border_radius_applies=\u201cbg\u201d overflow=\u201cvisible\u201d overlay_strength=\u201c0.3\u201d gradient_direction=\u201cleft_to_right\u201d shape_divider_position=\u201cbottom\u201d bg_image_animation=\u201cnone\u201d][vc_column column_padding=\u201cno-extra-padding\u201d column_padding_tablet=\u201cinherit\u201d column_padding_phone=\u201cinherit\u201d column_padding_position=\u201call\u201d column_element_direction_desktop=\u201cdefault\u201d column_element_spacing=\u201cdefault\u201d desktop_text_alignment=\u201cdefault\u201d tablet_text_alignment=\u201cdefault\u201d phone_text_alignment=\u201cdefault\u201d background_color_opacity=\u201c1\u201d background_hover_color_opacity=\u201c1\u201d column_backdrop_filter=\u201cnone\u201d column_shadow=\u201cnone\u201d column_border_radius=\u201cnone\u201d column_link_target=\u201c_self\u201d column_position=\u201cdefault\u201d gradient_direction=\u201cleft_to_right\u201d overlay_strength=\u201c0.3\u201d width=\u201c1\/1\u201d tablet_width_inherit=\u201cdefault\u201d animation_type=\u201cdefault\u201d bg_image_animation=\u201cnone\u201d border_type=\u201csimple\u201d column_border_width=\u201cnone\u201d column_border_style=\u201csolid\u201d][image_with_animation image_url=\u201c43522\u201d image_size=\u201cfull\u201d animation_type=\u201centrance\u201d animation=\u201cNone\u201d animation_movement_type=\u201ctransform_y\u201d hover_animation=\u201cnone\u201d alignment=\u201ccenter\u201d border_radius=\u201cnone\u201d box_shadow=\u201cnone\u201d image_loading=\u201cdefault\u201d max_width=\u201c100%\u201d max_width_mobile=\u201cdefault\u201d][\/vc_column][\/vc_row][vc_row type=\u201cin_container\u201d full_screen_row_position=\u201cmiddle\u201d column_margin=\u201cdefault\u201d column_direction=\u201cdefault\u201d column_direction_tablet=\u201cdefault\u201d column_direction_phone=\u201cdefault\u201d scene_position=\u201ccenter\u201d text_color=\u201cdark\u201d text_align=\u201cleft\u201d row_border_radius=\u201cnone\u201d row_border_radius_applies=\u201cbg\u201d overflow=\u201cvisible\u201d overlay_strength=\u201c0.3\u201d gradient_direction=\u201cleft_to_right\u201d shape_divider_position=\u201cbottom\u201d bg_image_animation=\u201cnone\u201d][vc_column column_padding=\u201cno-extra-padding\u201d column_padding_tablet=\u201cinherit\u201d column_padding_phone=\u201cinherit\u201d column_padding_position=\u201call\u201d column_element_direction_desktop=\u201cdefault\u201d column_element_spacing=\u201cdefault\u201d desktop_text_alignment=\u201cdefault\u201d tablet_text_alignment=\u201cdefault\u201d phone_text_alignment=\u201cdefault\u201d background_color_opacity=\u201c1\u201d background_hover_color_opacity=\u201c1\u201d column_backdrop_filter=\u201cnone\u201d column_shadow=\u201cnone\u201d column_border_radius=\u201cnone\u201d column_link_target=\u201c_self\u201d column_position=\u201cdefault\u201d gradient_direction=\u201cleft_to_right\u201d overlay_strength=\u201c0.3\u201d width=\u201c1\/1\u201d tablet_width_inherit=\u201cdefault\u201d animation_type=\u201cdefault\u201d bg_image_animation=\u201cnone\u201d border_type=\u201csimple\u201d column_border_width=\u201cnone\u201d column_border_style=\u201csolid\u201d][vc_column_text]Firstly, I just want to say that through my studies at EIN, and particularly the case studies, I realised that I truly had found my passion. I really wanted to do nothing else but motivate and educate people to take control of their own health and happiness.Upon graduating, I wasn\u2019t sure of the exact direction I wanted to go in, apart from the above \u2018calling\u2019. Here in Singapore, once people heard I was a nutritionist, and particularly of \u201cHolistic\u201d background, they become extremely interested and asked many questions. So I decided to devise my own course which would give some technical knowledge around macro and micronutrients, along with much practical advice on reading labels, understanding organics, GMO, and so on. I was also aware that this information is available in books and online should people want \u2013 however it needed to be taught in a structured and practical way. Additionally, with my corporate experience, I truly believe in the power of setting long term goals and short term tasks in order that we make change. Therefore my course is also a practical tool in that we write and share food\/health journals, write and reflect on goals etc week to week. Finally, the fun element is important \u2013 together with participants we share successes and challenges, bring in new cooked foods to try, share menu plans and recipes etc.My first course was literally given to a group of friends in my home. As my proceeds help a children\u2019s shelter in Cambodia, I wanted to keep costs to a minimum. So I paid to get the \u2018bones\u2019 of a website set up, and then learned the skills to write and develop it. I also put time in to learning other software tools so that I could blog, send newsletters and write good articles. For marketing I contacted schools and social clubs, along with online forums. I never refused the chance to talk to a group of people \u2013 be that 50 kids in a school (a fun practical) or to a group of working ladies at lunch time. My advice would be to grab every opportunity to network and present your knowledge and passion, as you never know when your next customer is listening. Watch Liza\u2019s interview on live TVMany of my clients, for consultancy or group courses, are referrals from existing clients \u2013 I tell my \u201cgraduates\u201d all the time that they are my best marketers. We keep in touch through online forums, and I host get together groups every few months whereby I bring in a guest speak in another area of holistic health. My clients bring a healthy dish, or their own new recipe, so we all enjoy a healthy lunch, and this is always good fun.Another way to grow your business is to collaborate with like minded providers of complimenting products and services \u2013 a great way to get more clients and referrals. I also write a lot of articles for local magazines and online forums, and this content can be reused in newsletters and future blogs.I tell my clients that I am living proof that our dreams do come true. I show them notes I wrote 8 years ago in Toronto when my kids were toddlers \u2013 I wrote down goals that I wanted to retrain in Nutrition, have my own business and support a kids charity. Now here I am, living in the other side of the world, considering how I take my business to the next level so that I can have a wider reach in helping people become healthier, and ultimately lead happy, longer and more fulfilling lives.Liza[\/vc_column_text][\/vc_column][\/vc_row] "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Look where Edison graduate Liza Rowan is taking her business and nutrition knowledge!!","item":"https:\/\/edisoninst.com\/look-where-edison-graduate-liza-rowan-is-taking-her-business-and-nutrition-knowledge\/#breadcrumbitem"}]}]