[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/edisoninst.com\/what-should-be-on-your-registered-holistic-nutritionist-website\/#BlogPosting","mainEntityOfPage":"https:\/\/edisoninst.com\/what-should-be-on-your-registered-holistic-nutritionist-website\/","headline":"What Should Be On Your Registered Holistic Nutritionist Website?","name":"What Should Be On Your Registered Holistic Nutritionist Website?","description":"[vc_row type=\u201cin_container\u201d full_screen_row_position=\u201cmiddle\u201d column_margin=\u201cdefault\u201d column_direction=\u201cdefault\u201d column_direction_tablet=\u201cdefault\u201d column_direction_phone=\u201cdefault\u201d scene_position=\u201ccenter\u201d text_color=\u201cdark\u201d text_align=\u201cleft\u201d row_border_radius=\u201cnone\u201d row_border_radius_applies=\u201cbg\u201d overflow=\u201cvisible\u201d overlay_strength=\u201c0.3\u201d gradient_direction=\u201cleft_to_right\u201d 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Nutrition","logo":{"@type":"ImageObject","@id":"https:\/\/edisoninst.com\/wp-content\/uploads\/2023\/08\/Edison-Institute-of-Nutrition-logo-color.svg","url":"https:\/\/edisoninst.com\/wp-content\/uploads\/2023\/08\/Edison-Institute-of-Nutrition-logo-color.svg","width":0,"height":0}},"image":{"@type":"ImageObject","@id":"https:\/\/edisoninst.com\/wp-content\/uploads\/2014\/08\/what-should-be-on-your-holistic-nutrition-website.jpg","url":"https:\/\/edisoninst.com\/wp-content\/uploads\/2014\/08\/what-should-be-on-your-holistic-nutrition-website.jpg","height":630,"width":1200},"url":"https:\/\/edisoninst.com\/what-should-be-on-your-registered-holistic-nutritionist-website\/","about":["Articles","Courses","Holistic Nutrition"],"wordCount":1452,"articleBody":"[vc_row type=\u201cin_container\u201d full_screen_row_position=\u201cmiddle\u201d column_margin=\u201cdefault\u201d column_direction=\u201cdefault\u201d column_direction_tablet=\u201cdefault\u201d column_direction_phone=\u201cdefault\u201d scene_position=\u201ccenter\u201d text_color=\u201cdark\u201d text_align=\u201cleft\u201d row_border_radius=\u201cnone\u201d row_border_radius_applies=\u201cbg\u201d overflow=\u201cvisible\u201d overlay_strength=\u201c0.3\u201d gradient_direction=\u201cleft_to_right\u201d shape_divider_position=\u201cbottom\u201d bg_image_animation=\u201cnone\u201d][vc_column column_padding=\u201cno-extra-padding\u201d column_padding_tablet=\u201cinherit\u201d column_padding_phone=\u201cinherit\u201d column_padding_position=\u201call\u201d column_element_direction_desktop=\u201cdefault\u201d column_element_spacing=\u201cdefault\u201d desktop_text_alignment=\u201cdefault\u201d tablet_text_alignment=\u201cdefault\u201d phone_text_alignment=\u201cdefault\u201d background_color_opacity=\u201c1\u201d background_hover_color_opacity=\u201c1\u201d column_backdrop_filter=\u201cnone\u201d column_shadow=\u201cnone\u201d column_border_radius=\u201cnone\u201d column_link_target=\u201c_self\u201d column_position=\u201cdefault\u201d gradient_direction=\u201cleft_to_right\u201d overlay_strength=\u201c0.3\u201d width=\u201c1\/1\u201d tablet_width_inherit=\u201cdefault\u201d animation_type=\u201cdefault\u201d bg_image_animation=\u201cnone\u201d border_type=\u201csimple\u201d column_border_width=\u201cnone\u201d column_border_style=\u201csolid\u201d][vc_column_text]So you\u2019ve recently graduated school, from either Edison or another registered holistic nutrition school.Congratulations!There are a number of holistic career paths beyond going into private practice, of course.However, it\u2019s one of the most common.Keep in mind, though, that even though you\u2019re excited and can\u2019t wait to begin practicing, in most cases the clients won\u2019t just come pouring in.Whether you\u2019re flying solo or you\u2019re part of a larger clinic, it\u2019s a good idea to build a website for yourself.But what goes on your website?Keep reading.Do People Even Read Websites Anymore?Social media has been around in a big way for more than a decade now, and it\u2019s clearly not going anywhere anytime soon.So if you\u2019re considering how to market your new registered holistic nutrition practice, you might be wondering how important a website is in the first place.After all, isn\u2019t it easier to reach people on social media instead?The answer to that is\u2026 sort of.Here are some of the reasons why a website is still important, even in 2021.1. Social Channels Are OverwhelmingSure, you might show up in someone\u2019s feed when you make a post on your Facebook page.Guess what else does?Their best friend\u2019s weekend photos.Their favourite band\u2019s upcoming tour dates.A new crochet pattern posted in their crochet group.Memes.Pictures of cats.The list goes on and on.And sure, certain figures have been able to capitalize on social media\u2019s reach.But if you\u2019re just starting out, it can be a lot.2. Social Pages Don\u2019t Rank In SearchA registered holistic nutritionist private practice is a service based business.And service based businesses do particularly well in search.This is because service based businesses are local by nature.People look for specialists to help them, but they also look for nearby businesses.But while Google may rank your website for search terms like \u201cholistic nutritionist in [your city]\u201d, they won\u2019t rank your Facebook or Instagram page.It\u2019s just the way Google works.3. You Can Be Banned From Social MediaSocial media platforms each have their own community guidelines they operate on.And while they make their guidelines public, people often find they\u2019re banned for reasons that seem completely arbitrary.We\u2019re not here to debate the merits of freedom of speech on social media one way or another.But the reality is that building your business around social media can lead to the rug being pulled out from under you.You can be banned by your website host, it\u2019s true.But this generally only happens in extreme cases, like advocating outright hatred or vey illegal things.Keep your nose clean and stick to talking about holistic nutrition on your website, and it\u2019s very unlikely things will go wrong.What Are The Most Important Pages On Your Registered Holistic Nutritionist Website?Of course, you can make a website with just one page or hundreds of pages.What\u2019s the most important?1. Your Home PageThis should go without saying.Your home page is the core of your website.In many cases, it\u2019s the first page people will see when they arrive on your website.This makes it one of the highest stakes pages on your site.When designing your home page, build it with the idea that people visiting your website don\u2019t know a single thing about you or what you do.You want to catch their attention.\u201cI like to give websites what I call my two second test,\u201d says digital marketer and SEO specialist Sophie Edwards of Cloud Surfing Media. \u201cThat means that within two seconds of looking at your website, I should be able to tell three things \u2013 who you are, what you do, and why I should care.\u201dThis doesn\u2019t need to be overly complicated.A simple message, like \u201cA natural approach to better health\u201d or \u201cnatural solutions for your best health\u201d can go a long way.Along with a short sentence saying that you\u2019re a holistic nutritionist can go a long way toward grabbing somebody\u2019s attention.From there, you can talk more about the specific solutions you offer on your home page.Which leads us to the next point\u20262. Solutions PagesWhat kind of solutions do you offer?If your answer is \u201cholistic nutrition\u201d or \u201cbetter health,\u201d you\u2019re not in the right mindset.If you want to grab someone\u2019s attention, you need to be talking to them more directly about the problems they\u2019re dealing with.Think about the topics you found most interesting during school.Is it how to improve mental performance?Managing arthritis or chronic fatigue?Helping manage stress or anxiety?Providing natural weight loss solutions?Whatever it is, make a page about it.Not just a catch-all solutions page, but an individual page for each solution you want to offer.\u201cI\u2019ve got dozens of solutions though,\u201d you might be thinking.Fine.Make dozens of pages.You don\u2019t need to have every one of them live on your page right away.3. Services PagesServices are different than solutions.A solution is the answer to a specific problem.The page is focused on the problem and the solution.Your service, on the other hand, is the various modalities you can use to provide your solutions.Of course, holistic nutrition is one.But if you have any additional certifications, like live cell microscopy, muscle testing, or certified holistic cancer practitioner these are great examples of service pages.If you have other qualifications, like the homeopathy online courses Edison offers as affiliate, you can use that as well.4. Your About PageYou can be forgiven for thinking about it this way, but your about page isn\u2019t about you.A new visitor to your website doesn\u2019t know you one way or another.They\u2019re interested not in who you are, but how you can help them.Remember, this is a business website, not a dating profile.People aren\u2019t here to read about your dog Fifi or how you love skiing on the weekends or that you play guitar.Instead, they want to know how you can help them.Talk about your treatment philosophy.Talk about the certifications you hold.Talk about why you decided to become a registered holistic nutritionist.Talk about what a registered holistic nutritionist is in the first place.The entire point of your website is to get people to contact you to book an appointment.Don\u2019t lose sight of that even on your about page.5. Your Contact PageKeep it simple.Leave your information, include a contact form, and make it as easy as possible for people to use.Speaking of which\u2026Contact Edison Institute Of NutritionIf you\u2019re a recent graduate unsure about what next steps to take, consider our Business Of Wellness Consulting continuing education course.It can help you gain a better understanding of how best to run your private practice.If you\u2019re trying to decide how to change your career and become a registered holistic nutritionist, reach out to us today.We\u2019ll be happy to help you get a better understanding of your options.Contact Edison Institute Of Nutrition today.[\/vc_column_text][\/vc_column][\/vc_row] "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"What Should Be On Your Registered Holistic Nutritionist Website?","item":"https:\/\/edisoninst.com\/what-should-be-on-your-registered-holistic-nutritionist-website\/#breadcrumbitem"}]}]